img of SampleCon 2026 Long Read Recap: Real Humans in the Age of AI
8 min read
Blog

A recap of SampleCon 2026 exploring why real human panels are becoming more valuable, not less, in the age of AI. As synthetic data and AI models transform market research, verified human behavior remains the essential ground truth. Learn how panels are evolving from survey distribution networks into behavioral intelligence platforms, and why understanding real people in real contexts will define the future of market research.

img of The AI Race: What User Behavior Reveals
4 min read
Blog

Using real behavioral data from opted-in users, Behavix analyzes the 2025 AI race. ChatGPT leads with 78% retention, but Gemini's momentum is surging. Claude and Grok show intense engagement despite low reach, while AI assistants complement rather than replace Search. As adoption doubled to 35%, discover who's actually winning—and what's next.

img of Behavix Expands Ecosystem with  Partnership with Syno International and Announces Senior US Advisor Appointment with Matt Hynes
5 min read
News

Behavix partners with Syno International and appoints Matt Hynes as Senior US Advisor to drive AI-powered ecosystem growth.Behavix announces a strategic partnership with Syno International to bring AI-powered behavioral intelligence to global research panels, while appointing veteran market research executive Matt Hynes as Senior Strategic Advisor (US) to accelerate ecosystem growth and US expansion.

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