Behavix Expands Its European Behavioral Data Ecosystem with horizoom Partnership, Strategic Advisor Joaquim Bretcha, and New Generation of Mobile and Desktop Data Feeds

Behavix announces a major step forward in opt-in behavioral intelligence: a continental European panel partnership with horizoom, the appointment of industry leader Joaquim Bretcha as Strategic Advisor, and the commercial launch of new enriched data feeds covering e-commerce, m-commerce, streaming media, and digital advertising exposure across desktop and mobile.

Helsinki / New York / Berlin, June 25, 2026 — Behavix, the privacy-first behavioral data infrastructure company indexing real-world digital consumer behavior, today announced three major milestones in its mission to build the world’s leading opt-in behavioral data ecosystem.

First, Behavix has entered into a strategic partnership with horizoom, one of the most innovative providers of online access panels in continental Europe. horizoom has implemented Behavix’s measurement technology in the desktop and mobile environments of its panels, enabling a combination of survey data and next-generation behavioral data collected in compliance with data protection regulations. Through this partnership, horizoom became part of the Behavix ecosystem as a key behavioral measurement partner in Germany and Austria, helping power superior data feeds, research services, audience intelligence, and consumer insights related to online behavior and digital customer journeys.

“Behavix was founded on a simple but powerful belief: The future of consumer intelligence will be based on what people actually do, not just what they say they do,” said Hannu Verkasalo, founder and CEO of Behavix. “With horizoom as a leading panel provider in Germany and Austria, we are collaborating with a team that understands the future of panels just as we do. The strongest panel companies will not remain mere providers of survey samples. They will become behavioral intelligence platforms, combining trusted respondent relationships with behavioral signals collected in compliance with data protection regulations. horizoom is a fantastic example of this new model in Continental Europe.”

With its rapidly growing panel infrastructure in Germany and Austria, horizoom brings a highly engaged respondent community as well as in-depth expertise in panel experience, panel quality, data collection and behavioral data measurement that comply with data protection regulations. Through the integration of Behavix, horizoom enables its opt-in panelists to contribute data-protection-compliant behavioral signals from desktop and mobile environments. The resulting data can be used to enrich survey data, improve sample quality and profiling, enable behavior-driven surveys, and support new syndicated and custom data products for brands, agencies, platforms, investors, and research firms.

“For horizoom, this partnership is about leading our high-quality panels into the next era of market research,” said Jonathan Heinemann, Chief Commercial Officer and member of the Executive Board at horizoom. “Our mission has always been to treat panel participants fairly and transparently while delivering reliable, forward-looking insights to our clients. By integrating Behavix technology, we can combine declarative survey data with real behavioral signals from participants. This opens up new opportunities for deeper audience understanding, more precise audience targeting, and entirely new research products for the German-speaking market—all while maintaining the highest data protection standards.”

The partnership reflects a broader industry transition. Traditional research panels have historically been activated project by project, often relying heavily on recall, stated intentions, and repeated profiling questions. Behavix enables panels to be evolved into continuous data ecosystems where consent-based behavioral data can be continuously collected, processed, enriched, and made available without compromising user privacy. Participation in behavioral measurement is strictly voluntary. All data is processed in accordance with applicable data protection requirements and collected only with the explicit consent of panel participants.

Second, Behavix announced that Joaquim Bretcha has joined the company as Strategic Advisor. Bretcha is one of the most respected figures in the global insights industry, with deep experience across ESOMAR, Netquest, international panel innovation, industry governance, and standards development. In his advisory role, he will support Behavix in its collaboration with industry associations and standardization bodies, its work with strategic users of behavioral data, and its ongoing expansion of the Behavix ecosystem with panel companies and audience partners integrating the Behavix SDK.

The appointment of Joaquim Bretcha further strengthens Behavix’s position at the intersection of market research, behavioral data, and industry standards. Bretcha brings decades of experience in research technology, panel operations, industry governance, international business development, and professional association leadership.

“Joaquim understands both the heritage and the future of the insights industry,” said Verkasalo. “He has spent his career helping the research community modernize, globalize, and professionalize. For Behavix, his guidance will be invaluable as we work with industry associations, standardization bodies, strategic data users, and panel partners to define what responsible behavioral data collection and usage should look like in the next decade.”

“I am excited to join Behavix as Strategic Advisor because the company is working on one of the most important transitions in the insights industry,” said Joaquim Bretcha. “Survey research remains essential, and the industry needs to complement it with observed, consented behavioral data that reflects how people actually live, shop, consume media, use technology, and interact with brands. Behavix has the technology, vision, and ecosystem approach to help make this transition responsible, scalable, and valuable for the whole market research community.”

Third, Behavix announced the commercial launch of a new suite of highly enriched behavioral data feeds across mobile and desktop, covering multiple international markets, now also including key European markets. These feeds include new and expanded datasets around e-commerce and m-commerce, streaming media usage, and digital advertising exposure across desktop, mobile, walled gardens, and key ad formats. The feeds are powered by Behavix’s patent-pending third-generation online measurement technology and are designed to help customers move beyond self-reported data into real-time, observed, privacy-safe behavioral intelligence.

Behavix’s new commercial data feeds are designed to serve this same transition on the demand side. The company now offers granular, user-level, time-stamped feeds across major categories of online consumer behavior, beyond high-level clickstream data (e.g. app usage and web visitation) with all PII removed. Customers can receive the data in analyst-ready formats or request more aggregated outputs, including trackers, AI chatbot integrations, dashboards, market-level metrics, and bespoke research datasets.

The new feeds include deep coverage of online shopping journeys across e-commerce and m-commerce environments, including product browsing, search behavior, cart and checkout events, retailer and marketplace activity, product-level metadata, and category-level enrichment. In streaming media, Behavix is introducing enriched usage feeds that tag content at the title level, enabling customers to understand real consumption patterns across services, genres, franchises, and competitive media environments. In advertising, Behavix is expanding its ad exposure data across desktop, mobile, walled-garden platforms, and major digital ad formats, with enrichment capabilities including advertiser names, campaign names, creative attributes, placement context, and related downstream behaviors.

These new feeds support a wide range of commercial and research use cases, including competitive intelligence, shopper journey analytics, media consumption tracking, advertising exposure measurement, campaign effectiveness, consumer segmentation, brand health research, product discovery research, conversion pathway analysis, and AI-ready behavioral intelligence.

“Launching these new data feeds is a major milestone for Behavix and for the broader insights ecosystem,” said Verkasalo. “We are not simply delivering raw clickstream data. We are delivering analyst-ready behavioral intelligence: structured, enriched, privacy-safe, and available across mobile and desktop, including areas that have historically been extremely difficult to measure, such as walled gardens, in-app journeys, streaming content, and advertising exposure. This is what third-generation online measurement looks like.”

Behavix’s patent-pending technology has been built to capture digital behavior across platforms while preserving privacy and user control. The company’s SDK-based infrastructure is deployed through panel companies and audience partners, with explicit opt-in from users. Data is processed, cleaned, structured, enriched, and delivered in flexible formats, including user-level feeds, APIs, Parquet files, CSV files, aggregated trackers, and custom research outputs. Personally identifiable information is removed, and the data is designed for use in privacy-compliant analytics workflows.

Behavix operates what it describes as the largest international opt-in behavioral data ecosystem, connecting supply partners such as panel companies, survey apps, app developers, and audience owners with data users across market research, advertising, finance, e-commerce, media, technology, and AI. Its model is built around aligned incentives: audience partners can integrate Behavix SDKs to create new recurring revenue streams, while data customers gain access to real behavioral data that is continuously updated, enriched, and made ready for analysis.

The announcements come as demand for real-world behavioral data accelerates across the insights economy. Brands and agencies need better visibility into digital consumer journeys. Media and advertising companies need independent measurement across fragmented platforms and walled gardens. Research firms need to complement surveys with passive behavioral signals. Investors and strategic analysts need faster indicators of market movement. AI systems increasingly require structured behavioral data to understand human activity beyond text and survey responses.

“Behavix is building the infrastructure layer for this new market,” added Verkasalo. “Every new panel partner strengthens the ecosystem. Every new data feed increases the value for customers. Every new advisor and industry collaboration helps us build this category responsibly. Today’s announcements with Horizoom, Joaquim Bretcha, and our new commercial data feeds mark an important step toward a future where the world’s best insights are grounded in real, consented human behavior.”

About Behavix

Behavix is a privacy-first behavioral data infrastructure company indexing real-world digital consumer behavior. The company provides opt-in, SDK-based technology for collecting, processing, enriching, and delivering behavioral data across desktop, mobile, web, apps, e-commerce, search, streaming, advertising, and other digital environments. Behavix works with panel companies, survey apps, audience owners, brands, agencies, research firms, technology platforms, and data buyers to deliver analyst-ready behavioral data feeds, trackers, APIs, and bespoke research datasets. Behavix’s mission is to help the insights industry move beyond recall-based research toward real-time, observed, privacy-compliant behavioral intelligence.

About horizoom

horizoom is a digital market research company focused on high-quality online access panels, sample services, and research solutions in German-speaking and continental European markets. The company operates actively managed online panels and supports clients with sample recruitment, study execution, data preparation, and digital research services. Horizoom emphasizes fairness, transparency, data quality, and privacy-compliant relationships with panel participants.

Media Contact

Behavix
Hannu Verkasalo
CEO & Founder, Behavix
hannu.verkasalo@behavix.io
behavix.io

horizoom GmbH
Tessa Mora
Marketing Manager
marketing@horizoom.de
https://www.horizoom.de