Search Tells You What. Behavior Tells You Who, How, When, Where. Behavix and MyTelescope Bring the Real Consumer Into Every Marketer’s AI • Behavix Updates

The strategic collaboration fuses census-scale search and demand signals with Behavix’s massive opt-in, person-level behavioral panel data — always-on, conversational and AI-native — and puts it directly inside the assistants, dashboards and workflows brands and agencies already use. A new era of consumer intelligence starts here.

STOCKHOLM / HELSINKI / NEW YORK — October 19, 2026 — Behavix, the privacy-first behavioral data infrastructure company indexing real-world digital consumer behavior, and MyTelescope, the Stockholm-based AI market-intelligence platform that plugs real demand data into the AI tools marketers already use, today announced a strategic collaboration that brings both platforms together into one intelligence layer for brands, agencies and researchers.

For two decades, marketers have had to choose. They could look at massive, aggregate signals that show what the market is doing — search volumes, trends, share of search — or at small panels and surveys that show who is doing it. Today that trade-off disappears. MyTelescope’s census-scale demand data shows what millions of people are searching for across 13 platforms. Behavix’s consented behavioral panel shows who those people are, what they compare, where they go next and what they actually do — across apps, websites, search engines, AI assistants, ecommerce, streaming and advertising.

The result is something the industry has talked about for years but never delivered at speed: a single, conversational view of demand and behavior. A brand manager can now ask, in plain language, “What is happening in US fashion right now, who is driving it, and which competitors are they considering?” — and get an answer in seconds, grounded in real data rather than in an AI model’s best guess.

3M+ opted-in panelists in the Behavix ecosystem
13 search & demand platforms in MyTelescope
1 user interface for everything — inside Claude, ChatGPT & Copilot
24/7 always-on, consented behavioral signal

“Search tells you what the market wants. Behavior tells you who wants it, what they compare and what they do next. Put the two together inside the AI tools marketers already use, and you get something completely new: answers in seconds that used to take a research project and a quarter. This is the end of the quarterly-report era of consumer insights. From today, behavioral truth is just one question away.”

— Hannu Verkasalo, CEO & Co-Founder, Behavix

What the collaboration delivers

01 • The people behind every search. Behavix data now powers new layers inside MyTelescope: who is searching (demographics), personas, competitive overlap and the behavior around a query — across apps, web, search, AI assistants, shopping and streaming. Live today in the United States, new countries added as we speak.

02 • MyTelescope for Behavix clients. Select Behavix enterprise customers gain MyTelescope’s agentic research workspace on top of their Behavix data and MyTelescope’s census-scale demand data — turning a data feed into a research teammate.

03 • AI-native, everywhere. The combined intelligence is delivered through MCP straight into Claude, ChatGPT and Copilot, as well as existing dashboards, chatbots, APIs and data feeds. Marketers ask in plain language; the answer is grounded in real data.

04 • A shared roadmap. Next: time-stamped journeys and funnels, cross-brand sessions and co-search, AI-chatbot prompt intelligence, ecommerce, streaming and ad-exposure modules — rolling out across Europe, Latin America and Asia-Pacific through 2027.

“Our customers don’t want another dashboard. They want a research teammate that understands their market and answers in seconds. When we showed the Behavix layer to our customers — who is actually behind the searches, and what they do next — the reaction was immediate. Nobody else in our market can show that today. Together with Behavix, we are giving every marketer the kind of intelligence that used to be reserved for the largest global brands.”

— Rodrigo Pozo Graviz, Founder & CEO, MyTelescope

A new playbook for agencies and marketers

The collaboration reflects a fundamental shift in how consumer data will be bought, consumed and acted on. Behavix and MyTelescope believe the winning agencies and marketing teams of the next three years will work in four new ways:

Ask, don’t download. Data stops being a monthly deliverable and becomes a conversation. Insights teams query live data through AI agents, follow up instantly and take decisions in the same meeting.
Combine the census and the panel. Census-scale signals show the size and direction of demand; person-level behavioral panels explain who is behind it and why. One without the other is half the picture.
Measure what people do, not only what they say. Observed behavior across apps, web, search, AI chatbots, shopping and streaming becomes the ground truth that surveys, models and synthetic audiences are calibrated against.
Bring the data to the agent. Through MCP and APIs, consented behavioral intelligence flows directly into the AI assistants and workflows agencies already run — with provenance, privacy and methodology built in.

“Within the next two years, every agency and every marketing team will run on AI agents. Those agents will only ever be as smart as the data they can reach. Generic web data makes them sound clever; real, consented human behavior makes them right. MyTelescope has built one of the most intuitive AI research experiences in the market, and Behavix brings the behavioral truth underneath it. Together we are building the intelligence layer for the agentic era of marketing.”

— Hannu Verkasalo, CEO & Co-Founder, Behavix

About Behavix

Behavix is a privacy-first behavioral data infrastructure company indexing real-world digital consumer behavior. Through proprietary third-generation, patent-pending measurement technology, an AI-powered enrichment layer and an international ecosystem of opt-in panel and audience partners, Behavix turns consented behavioral signals into analyst-ready intelligence across apps, web, search and AI, advertising, ecommerce, streaming and other digital environments. Behavix delivers granular user-level data feeds with PII removed, APIs, trackers, dashboards, custom research and MCP-based AI access to global technology platforms, research firms, agencies, brands and investors. The company operates from Helsinki and New York. behavix.io

About MyTelescope

MyTelescope is a Stockholm-based AI market-intelligence company founded in 2022. Its agentic platform plugs real demand data from 13 platforms — including Google, TikTok, Amazon, YouTube, Instagram, Pinterest and the app stores — into specialized AI research agents and directly into Claude, ChatGPT and Copilot via MCP, so marketing teams can understand demand, competition and trends in seconds. MyTelescope serves brands and agencies including Vattenfall, Suntory and Publicis, and is backed by Vendep Capital and Trind VC. mytelescope.ai

Media Contacts

Behavix
Hannu Verkasalo
CEO & Co-Founder
hannu.verkasalo@behavix.io
behavix.io

MyTelescope
Rodrigo Pozo Graviz
Founder & CEO
rodrigo@mytelescope.ai
mytelescope.ai