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Behavix Accelerates Global Growth with Strategic Hires from Nielsen, Ipsos, Comscore, Hitwise, ResearchNow, Pathmatics, and ByteDance
Helsinki, Finland / New York, NY / May 15, 2025
Behavix, the privacy-first behavioral data company powering the next generation of AI, analytics, and insights, today announced a major milestone in its global expansion with the appointment of four high-profile industry veterans to its advisory and business development team in Europe and the US.
These strategic hires—hailing from Nielsen, Ipsos, Research Now, Comscore, Hitwise, and Pathmatics—underscore Behavix’s momentum as it scales its unique two-sided data infrastructure and behavioral data business model across North America, Europe, and Asia.
The new additions come on the heels of a successful Q1 2025, where Behavix expanded its SDK integrations across new panel partners in the Americas, Europe, and Asia-Pacific, significantly increasing its privacy-compliant, real-time behavioral data coverage. On the demand side, Behavix has deepened engagement with leading data-oriented enterprises in market research, finance, advertising, and AI.
Strategic Industry Veterans Join Behavix
Julia Roland joins Behavix to support business development efforts across the US East Coast. Julia brings decades of leadership experience from Ipsos and Nielsen, being one of the pioneers of behavioral/telemetry data already with Telephia, starting in 2011. Julia has a strong track record in helping telcos, media firms, and technology platforms consume and utilize market research and insights in their businesses. She is widely recognized for her commercial and strategic insight across traditional and emerging media categories.
Liam Corcoran, based in London, joins Behavix, a leader in AI-powered audience intelligence, as Strategic Advisor. Liam will leverage his expertise in programmatic advertising, behavioral data, and audience measurement to accelerate Behavix’s expansion. A seasoned adtech leader, Liam most recently held a senior role at ByteDance, scaling data-driven advertising for one of the world’s top tech platforms. His experience at Dynata (formerly Research Now) and Arbitron highlights his unique ability to merge traditional research with real-time behavioral insights, key for brands in a cookieless era.
Alex Costakis, based between Berlin and Los Angeles, joins to support Behavix’s expansion into pharma, advertising, and media verticals. With experience from Hitwise, Pathmatics, and several startups in digital intelligence, Alex brings a unique understanding of how brands and agencies can harness real behavioral signals for competitive insight and media optimization.
John McLaren, based in Silicon Valley, joins Behavix as a key commercial advisor for North America’s West Coast. John is a former executive at Comscore and Verto Analytics, and most recently served in a leadership role at Measure Protocol. His experience with enterprise-grade data platforms, measurement innovation, and global scaling will be instrumental in supporting Behavix’s West Coast growth.
Message from the CEO
“We’ve built Behavix to be lean, global, and built-for-AI—and now we’re expanding our go-to-market capabilities with some of the sharpest minds in the industry, with many of whom I have had a pleasure to also work earlier in my career,” said Hannu Verkasalo, CEO of Behavix. “Each of these individuals brings deep relationships, sharp commercial instincts, and decades of experience from the world’s most recognized research and data companies. Their joining Behavix is both a validation of our model—and a catalyst for the next phase of our growth.”
Behavix Momentum: Platform, Reach, and Market Fit
Behavix’s unique infrastructure allows organizations to access real-time, opt-in behavioral data from millions of panelists across web and mobile devices. With modular data feeds, AI-enriched signals, and privacy-by-design architecture, Behavix has emerged as a differentiated Data-as-a-Service provider in a market historically dominated by survey-based or modeled insights.
In Q1 2025, Behavix:
- Expanded panel coverage with new SDK launches across Asia, Europe, and the Americas
- Grew behavioral data volume and granularity across ecommerce, media, finance, and search
- Delivered new cohort-based audience insights and AI-ready features to key enterprise clients
With these latest hires, Behavix is accelerating its commercial reach and building a global advisory network to support strategic growth, particularly with enterprise and institutional data buyers.
Behavix
Behavix is a privacy-first behavioral data infrastructure company delivering AI-enriched, panel-based insights for finance, advertising, ecommerce, AI, and market research. Built without legacy constraints, Behavix offers modular, real-time data feeds that scale with the needs of today’s most demanding data buyers. With a presence in North America, Europe, and Asia, Behavix is setting a new standard for scalable, future-proof data infrastructure.
Market research has long relied on outdated methodologies, with surveys and self-reported data forming the backbone of industry insights. However, these approaches suffer from inherent flaws, including subjectivity, recall bias, and limited depth. Behavix disrupts this traditional landscape by leveraging cutting-edge technology to capture real-time behavioral data - quantifying how consumers interact with digital ecosystems rather than relying on what they claim to do.
By seamlessly integrating with online panels and other audiences, with complete consumer consent always secured, Behavix enables the passive opt-in collection of comprehensive behavioral data solutions that other businesses can directly leverage for insights, actions, recommendations, optimization etc. Through its proprietary SDK, Behavix captures clickstream data across browsers, apps, and other digital touchpoints, creating a holistic, accurate, and privacy-first dataset that unlocks powerful insights for businesses. From consumer trends to competitive analysis, Behavix is bridging the gap between behavioral data collection and its real-world applications.
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