Behavix Secures $2.5M in Seed Funding to Disrupt Behavioral Data Market

Led by Vendep and Superhero, New Investment Powers Innovation and Expansion in Behavioral Data Solutions

Behavix Inc., the innovative behavioral data company, today announced the successful closure of a $2.5M seed funding round. The round was led by Nordic venture capital firms Vendep Capital (behind e.g. AlphaSense, the unicorn market intelligence platform) and Superhero Capital (behind e.g. Leadfeeder), with participation from a host of notable industry leaders and angel investors. The funding marks a pivotal moment for Behavix, fueling its mission to revolutionize the market research industry with real-time, high-precision, and AI-powered behavioral data solutions.

“With the backing of Vendep, Superhero, and our outstanding angel investors, we are now poised to accelerate Behavix’s growth on a global scale,” said Hannu Verkasalo, CEO and Co-Founder of Behavix. “This funding is a testament to the incredible work of our team and the immense potential of our solutions for connecting the supply and demand side of the behavioral data market. Behavioral data is the future of market research, and Behavix is leading the charge to redefine how businesses understand consumers and can act on all this information. I am incredibly proud of what we have built in 2024 and excited for what’s ahead in 2025-2026.”

Fueling Innovation and Expansion

With this seed round, Behavix is set to expand its operations and capabilities in key areas, including:

• Accelerating product development to introduce new behavioral data solutions to the market for different industry verticals.
• Doubling down on AI and machine learning to enhance data value and provide even richer data solutions and related insights for businesses.
• Scaling its ecosystem of audience partnerships to further strengthen behavioral data collection and making the Behavix-powered ecosystem the biggest of its kind.
• Expanding go-to-market efforts, particularly in the US, to capitalize on growing demand for behavioral intelligence.

This funding also brings strategic expertise to Behavix, as Sami Ahvenniemi, General Partner at Vendep Capital and Juha Ruohonen, General Partner at Superhero Capital join the company’s Board of Directors, complementing the co-founders Surath Chatterji and Hannu Verkasalo who were already in the board.

Investor Confidence: Building the Future of Behavioral Data

“Behavix is solving one of the most pressing challenges in the data-driven world - providing businesses with deep, scalable, and objective consumer-focused data solutions”, said Sami Ahvenniemi, General Partner at Vendep Capital. “Their approach is groundbreaking, leveraging behavioral data in a way that has never been leveraged before. We see Behavix as a key player in the future of market research and digital intelligence, and we’re excited to support their journey.”

Juha Ruohonen, General Partner at Superhero Capital, echoed this sentiment: “The transformation of behavioral data from an underutilized asset into a fundamental tool for businesses is a game-changer. Behavix is not just participating in this shift—they are driving it. The team, vision, and technology make this an incredibly promising investment.”

Disrupting an Industry: Behavix’s Vision for the Future

With a mission to index human behavior, Behavix is reshaping how organizations access and utilize behavioral intelligence. By providing an independent, transparent, and privacy-compliant behavioral data platform, Behavix offers companies an alternative to fragmented, biased, and incomplete data sources.

As the world transitions to an AI-driven economy, behavioral data will become an indispensable resource, enabling businesses to make better decisions, optimize strategies, and understand consumers with unparalleled depth. Behavix is at the forefront of this revolution, leading the charge in unlocking the full potential of behavioral data.

About Behavix

Behavix Inc. is a cutting-edge behavioral data company that empowers businesses with actionable insights derived from real-world consumer behaviors. By partnering with online panels, Behavix collects and processes opt-in, privacy-first behavioral data at scale, delivering deep intelligence to enterprises across industries. Headquartered in New York, Behavix is on a mission to redefine the future of market research and consumer analytics.

For media inquiries, please contact:
Hannu Verkasalo, CEO
marketing@behavix.io
https://behavix.io

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