Behavix Amplifies Global Presence with Several Strategic Advisor Appointments

Elevating Expertise with ex-Ipsos, Comscore and Dynata Executives

Behavix proudly welcomes three industry luminaries to its advisory board:

Gareth Deere: Based in London, Gareth brings a wealth of experience from his tenure as an executive at Ipsos, where he led various innovative market research initiatives. Gareth is working with Behavix sales teams specifically in the verticals of market research, finance, technology and media.

Nicolas Nore: Operating from Barcelona, Nicolas formerly served as Director of Client Development EMEA at InnovateMR, and before that for a long time at SSI and its new incarnation Dynata, contributing significantly to client growth and development. Nicolas is supporting Behavix with its panel ecosystem build-out.

Vinayak Nair: Based in Toronto, Canada, Vinayak has a 17 year career in market research, audience measurement and data analytics. He previously worked for Comscore and Verto Analytics in key leadership positions with hands-on work to build out patented measurement solutions and translate data into actionable insights for Fortune 500 companies. He recently led the Amazon Ads analytics and insights teams supporting clients in Canada and Brazil. Vinayak will be supporting Behavix and its quickly growing clientele as a Strategic Data Advisor.

Hannu Verkasalo, CEO and Co-Founder of Behavix, expressed his enthusiasm with the three newly appointed advisors:

“We are honored to have Gareth, Nicolas and Vinayak join Behavix. Their combined expertise and visionary leadership will be instrumental as we continue to revolutionize the market research landscape with our solutions that are all about democratizing how behavioral data can be collected and used.”

Strategic Partnership with Datality

In a move set to redefine data accessibility, Behavix has partnered with Datality, a decentralized marketplace for market research data. This collaboration integrates Behavix’s global cross-device clickstreams, collected ethically from hundreds of thousands of opt-in consumers, into Datality’s data platform that sits close to the users of data in the market research industry. Clients can now seamlessly discover, purchase, and integrate deeply enriched, high-quality, analyst-ready, PII-cleaned behavioral data for various applications, including path-to-purchase studies, consumer and competitive intelligence, consumer segmentation, and brand lift analyses.

Clint Taylor, CEO of Datality, remarked:

“Partnering with Behavix enhances our platform’s capabilities, providing clients with unparalleled access to comprehensive behavioral data globally. This alliance underscores our commitment to delivering innovative solutions in the market research industry.”

Verkasalo added:

“Our collaboration with Datality is strategically significant, as it amplifies our mission to democratize behavioral data, offering clients unprecedented insights and fostering data-driven decision-making. We have known Clint for a long time, and it is very natural for us to join forces on this exciting journey to make behavioral data more accessible!”

These developments mark a pivotal chapter in Behavix’s journey, reinforcing its position as a leader in the behavioral market research sector and its dedication to innovation and excellence. Behavix came out of stealth earlier this year, and has a roster of several serial entrepreneurs, hailing with Nielsen, Arbitron, DISQO, Verto Analytics backgrounds, leading the company. It has already launched a set of high-value AI-driven behavioral data feed solutions to a strong base of customers in both Europe and the US. Reflecting on the company’s achievements for year 2024, Verkasalo noted:

“2024 has been a spectacular year for Behavix. We’ve built the most competitive and expansive ecosystem for panel-based behavioral data collection, setting new standards in the industry, and applied a ResTech-centric ideology while building all this. We have onboarded many supply and demand-side partners, and have created a ground-breaking SDK product to allow any audience owner or panel company to transition to behavioral data in their business. As a result of this we have already built a vast ecosystem, and we have been able to create privacy-safe, opt-in based, quickly expanding behavioral-data-a-service product model for a global use. Stay tuned for more exciting news regarding our solutions in the early part of the year 2025!”

About Behavix Inc.

Founded in 2023, Behavix Inc. is dedicated to revolutionizing the collection, processing, and utilization of behavioral data. By providing innovative AI-powered data solutions, Behavix enables businesses to make data-driven decisions with real-time, high-quality insights, derived from Behavix behavioral data feeds.

For more information, visit Behavix’s website

About Datality Inc.

Datality operates a decentralized marketplace for research data, facilitating direct transactions between buyers and sellers with features like escrow payment systems, immediate payouts, and transparent ratings and reviews. The platform is designed to streamline the buying and selling of professional research data globally, with minimal transaction fees and no upfront costs

For more information, visit Datality’s web site

Press Contact:

• Email: marketing@behavix.io
• Phone: +1-347-223-1856