Behavix and the Future of Insights: Why We are Built for the Market That's Coming • Behavix Updates

In March 2025, our friend and seasoned insights leader Eric Weinberg published a timely and thoughtful post on LinkedIn, unpacking what Kantar’s delayed IPO means for the broader market research and insights industry. The memo struck a chord across the ResTech and data communities, not because it was controversial, but because it was correct. I also know Kantar very well, and respect many of its leaders, and past success. But it is true, the industry, the surrounding context and technology, are changing quickly, and that calls for rapid actions and new thoughts!

Eric’s take is clear: the legacy insights industry is facing a reckoning. It is structurally misaligned with the needs of today’s economy—and even more so with the economy emerging in the age of real-time data, AI, and automation. He lays out a series of interlocking truths about what is no longer working, and what will define success in the years ahead.

We at Behavix couldn’t agree more. In fact, we believe his message highlights exactly why Behavix is not only different—we’re exactly what the next wave of data buyers and decision-makers need.

Eric Weinberg’s Key Points on the State of the Industry

Kantar’s delayed IPO is symbolic of a broader industry problem. Investors are losing confidence in legacy models.
The market is oversaturated with similar providers. Consolidation is inevitable, and differentiation is lacking.
Most legacy players fail to meaningfully differentiate. Clients often struggle to understand what truly sets providers apart.
AI is disruptive and essential. Automation is replacing traditional analyst-led approaches.
Syndicated models are increasingly outdated. Representation-based, static research is losing relevance.
Strong, nimble, innovative companies will win. Capital efficiency, innovation, and adaptability are critical.
DIY platforms and agile tools alone are not enough. Clients want predictive power, not just fast surveys.
Raw volumetrics aren’t enough. Signal, precision, and interpretation are the real value.

Behavix: Built for What’s Next

At Behavix, we believe our entire foundation aligns with what Eric describes as the necessary DNA of tomorrow’s winners. We’re not adapting to the new market. We’re already there.

1. No Legacy, No Debt: 100% Focused on the Future

Behavix is a clean-slate platform, free from tech debt, process complexity, or organizational inertia. We built everything from the ground up for the post-cookie, post-survey, AI-native economy. We’re lean, hybrid by design, and fast. We move in days and weeks, not quarters.

Where legacy firms are trapped in transformation plans, we are already delivering.

2. Proprietary, Passively Collected Behavioral Data

While many providers rely on claimed data, panel surveys, or recycled datasets, Behavix owns and operates a unique ecosystem of partners, using our SDKs, and as a result we control a valuable first-party behavioral data infrastructure. Through SDK-based, opt-in data collection across web and mobile, we capture real-world digital behavior—clicks, sessions, content views, ecommerce flows, media exposure, and more.

This isn’t “modeled behavior.” It’s actual, observed consumer engagement.

3. A Two-Sided Platform with Network Effects

We’ve built a true two-sided marketplace: one side with panel companies and apps contributing behavioral data, and the other with institutional buyers who need clean, structured signals. This gives us scale and defensibility—and allows us to grow without becoming dependent on either side.

It’s not just Data-as-a-Service. It’s infrastructure-as-a-platform.

4. AI at the Core, Not an Add-On

Our enrichment layer is powered by AI from the start. Every URL, app session, or event is enriched, categorized, and transformed into structured, labeled datasets using automated ML pipelines. We deliver feeds that are not only accurate and high-frequency, but plug-and-play ready for analysts and LLMs alike.

We don’t bolt AI on top. We build from it.

5. Precision, Scale, Depth: All at Once

Behavix data is:

High-volume (millions of sessions/day)
High-resolution (URL paths, timestamps, scroll depth, etc.)
High-precision (cleaned, tagged, quality-checked)

We offer segmentable data, daily granularity, longitudinal tracking, and privacy-first design. Our feeds are scalable, modular, and delivered via API, S3, or direct cloud access.

This is not “clickstream data” the way legacy firms use the term. This is structured behavioral infrastructure.

We Don’t Just Respond to Trends—We Anticipate Them

Eric is right: AI will replace the old model of manual insight production. Clients don’t want another dashboard. They want decision-ready signals. That’s exactly what we provide. And because we’re built from scratch with no legacy systems or business model baggage, we can evolve with our clients, not behind them.

We’re not locked into old pricing models. We’re modular. We’re flexible. We partner.

We’re not delivering surveys in disguise. We’re delivering the behavior behind the behavior.

In Conclusion: A Call to the Industry

Kantar’s pause is not just a Kantar problem. It’s a signal that the old way of doing things is running out of road. Investors, clients, and even employees are looking for what comes next.

At Behavix, we’re building exactly that. And we’re ready to power the next generation of insight, strategy, and AI with the most scalable, precise, privacy-safe behavioral data on the planet.

If you believe, like we do, that the future of research is built on behavior, not belief—let’s talk.

Behavix.io

Co-Founder & CEO of Behavix