Behavix Expands Ecosystem with Partnership with Syno International and Announces Senior US Advisor Appointment with Matt Hynes • Behavix Updates

Helsinki, Finland / New York, USA, October 30, 2025.

Behavix, the AI-driven behavioral data company indexing human digital activity across devices and platforms, today announced two milestone partnerships that accelerate its rapid ecosystem growth for 2026.

On the supply side of the Behavix ecosystem, Behavix has entered a long-term strategic agreement with Syno International, a leading panel ecosystem/exchange, to closely integrate technologies and bring Behavix’s behavioral data SDK, panelist profiling, fraud detection, and behaviorally targeted surveys to Syno’s network of leading panel companies.

Rounding out today’s news, Matt Hynes joins Behavix as Senior Strategic Advisor (US) to further scale the company’s audience, panel, and app partnerships.

Syno International x Behavix: Elevating Panels for the AI-Led Behavioral Era

Syno International, a global leader in panel ecosystem innovation, today announced a strategic partnership with Behavix, the AI-driven behavioral intelligence company, to transform how audience data is collected, analyzed, and monetized in the next generation of market research.

Through the partnership, Syno International will integrate Behavix’s lightweight SDK and behavioral intelligence toolset, including cross-device passive behavioral metering, AI-based panelist profiling, fraud and quality scoring, and real-time contextual survey triggers into its global panel ecosystem. This integration empowers Syno’s panel owners and survey applications to seamlessly evolve into behavioral-first, AI-powered panels, all while preserving respondent experience and data privacy.

“We’re excited to deliver best-in-class behavioral profiling technology and capabilities to our panel partners,” said Jokke Nurminen, CEO of Syno International. “By pairing the best panel ecosystem (Syno International) with the best behavioral data ecosystem (Behavix), our clients can modernize their panels, boost monetization, and unlock novel market-research use cases at scale.”

Hannu Verkasalo, CEO and Co-Founder of Behavix, added: “I’ve known Jokke, Lauri, and the core Syno team since 2007—when I was first in the world to start building mobile on-device metering panels. Back then it was Nokia and RIM smartphones, Angry Birds launching, and Nokia Ovi as the first smartphone app marketplace. Times have changed—but the value of behavioral data is higher than ever. We’re thrilled to partner with Syno International today to bring that value to every panel in their ecosystem.”

This collaboration marks a significant milestone in the evolution of data-driven research infrastructure, bridging traditional survey panels with real-time behavioral data and AI-driven insight generation. Together, Syno and Behavix are enabling a future where human behavior, not just opinion, fuels smarter, more contextual research.

Behavix Appoints Matt Hynes as Senior Strategic Advisor (US)

Behavix also announced Matt Hynes as Senior Strategic Advisor (US). Matt brings a deep track record across the supply side of market research—Cint, Toluna, Dynata, Vision Critical, Greenfield Online, and others—spanning partnerships, commercialization, and panel operations at scale.

Verkasalo commented: “Matt’s experience across the world’s major panel platforms is a perfect fit for Behavix’s long-term vision: to be the strongest, most modern, and privacy-first behavioral data ecosystem in the world. His expertise will help us expand our audience and panel footprint faster—while bringing even more value to partners and clients.”

Why These Matters

There are two key strategic implications based on the announced partnerships:

Panels into the AI era: Syno + Behavix gives panel owners a turnkey path to behavioral intelligence without clunky installs, UX friction, or data silos thus unlocking better targeting, fraud control, retention, and revenue.
Ecosystem flywheel: With Matt Hynes’s advisory support, Behavix is accelerating a two-sided growth loop with more high-quality panel supply, more differentiated data products, and more value for end-users.

Since its public launch just two years ago, Behavix has built the world’s largest opt-in behavioral data ecosystem, empowering a high number of online access panels, mobile survey apps, and market research communities to harness the value of real-world behavioral clickstream data. Through its modern SDK-based architecture, real-time APIs, and AI-enriched data delivery, Behavix enables partners to transform traditional survey-centric panels into continuously learning, behavioral-first ecosystems—something these panel companies have not seen with the previous generation of behavioral data collection solutions. This model aligns with the major industry shifts toward AI-driven insight generation, granular measurement of walled gardens, and the convergence of ResTech and AdTech technologies.

Verkasalo added: “The technology and business model we’ve built at Behavix redefine what’s possible in audience measurement. In just two years, we’ve helped leading panel and survey platforms across the world move beyond the limits of stated data—unlocking entirely new ways to monetize, measure, and understand human behavior at scale. Our platform’s ability to deliver real-time behavioral APIs, contextually triggered surveys, and automated insights directly from consumer actions is exactly what the industry needs as it transitions to the AI and post-survey era. Partnering with Syno and bringing Matt on board will accelerate this mission even further.”

About Behavix

Behavix is an AI-driven behavioral data company indexing human digital activity across mobile, desktop, and CTV. Through a lightweight, privacy-first SDK and an AI enrichment pipeline, Behavix transforms opt-in clickstream data into analyst-ready feeds: app/web usage, ad exposure, ecommerce, search, streaming, and proprietary audience profiles (interests, intent, fraud/quality). Clients use Behavix for market research, advertising, ecommerce, finance, and AI. Behavix emphasizes GDPR/CCPA compliance, cross-platform coverage (Android, iOS, Windows, macOS, CTV), and quasi real-time delivery. Learn more: behavix.io.

About Syno International

Syno International operates a panel ecosystem and data-exchange platform that connects researchers and brands with audiences worldwide. By integrating modern data-collection technologies and partner solutions, Syno enables high-quality respondent experiences, scalable sampling, and advanced insights for market research and customer experience programs. Learn more: synoint.com

About Matt Hynes

Matt Hynes is a seasoned market-research executive with senior roles across the panel and sample ecosystem, including Cint, Toluna, Dynata, Vision Critical, and Greenfield Online. He specializes in partnership strategy, panel growth, and commercialization, and now advises Behavix on US-market expansion across audiences, panels, and app ecosystems.

Media Contacts:

Behavix Hannu Verkasalo, CEO sales@behavix.io

Syno International Heather Hughes hhu@synoint.com