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Behavix Expands Ecosystem with a Strategic Partnership with Maiden Century
Helsinki, Finland / New York, USA, December 9, 2025.
Behavix, the AI-driven behavioral data company indexing human digital activity across devices and platforms, today announced a milestone partnership that accelerates its rapid ecosystem growth for 2026. Built on proprietary, opt-in data collected through the Behavix panel ecosystem and Behavix lightweight SDK, which is already integrated into a number of high-quality online panels (e.g. the likes of Share Party Insights, Syno International etc.), Behavix delivers real-time, in-depth behavioral intelligence enriched by AI across mobile, desktop, web, and CTV environments.
Over close to three years, Behavix has worked extensively with global market research and enterprise clients, using its proprietary SDK and AI enrichment layer to power use cases spanning media measurement, shopper journeys, ad effectiveness, digital product testing, and audience profiling. While these use cases have matured quickly in market research, the alternative data industry has demanded its own purpose-built tooling, higher data velocity, and more decision-grade delivery models. The collaboration with Maiden Century reflects this natural evolution — bringing Behavix’s real-world consumer intelligence directly into financial and investment workflows.
Today, Behavix unveiled a new collaboration and data integration with Maiden Century, a leading data science and analytics platform serving the alternative data industry. Their IDEA platform now enables buy-side clients to access Behavix’s high-frequency, decision-grade behavioral signals in near real time — and to benefit from the rapidly growing international ecosystem Behavix is building across multiple markets and audience partners. Based on the evaluations and initial use of the Behavix proprietary data this year within the Maiden Century ecosystem, the empirical results have validated that the data from Behavix is strong especially around predicting the performance of technology, consumer-facing Internet, media, and financial industry companies and brands.
Maiden Century x Behavix: Real-Time Behavioral Signals for the Buy Side
Behavix has launched a collaboration and data integration with Maiden Century, giving alternative-data clients — including hedge funds and private equity — access to cross-device online clickstream and app data, alongside streaming, ecommerce, advertising, and competitive-landscape indicators derived from opt-in, cross-device behavioral datasets from proprietary panels in Behavix’s global behavioral data ecosystem, powered by the Behavix SDK.
These signals are designed to support faster, more accurate views of company performance across both public and private firms.
Before formalizing the partnership, Maiden Century conducted extensive internal testing of Behavix’s proprietary datasets, validating that the data demonstrates strong statistical power in predicting and measuring the performance of digital-first companies across multiple sectors. These tests confirmed that Behavix’s data provided early, differentiated signals not easily replicated through legacy panels or traditional alternative data sources.
The long-term ambition of this partnership is to bring opt-in, large-scale behavioral datasets — collected across regions, devices, and audience partners — closer to the core of the alternative data stack. As financial markets increasingly demand real-time, real-world intelligence, the partnership positions both companies to deliver continuous, privacy-first behavioral signals that reflect how consumers actually behave, not just what they report.
The proprietary behavioral data from Behavix is integrated into Maiden Century’s core investment intelligence suite, powering its IDEA, SPOTLIGHT, EDGEtimates, QTIP, and OSCAR products. Through these modules, Behavix’s user-level, AI-enriched behavioral signals help hedge funds and institutional clients analyze company performance, digital engagement, and consumer trends across brands and tickers in real time.
Jack Killea, Head of Data & Analytics at Maiden Century, said:
“We’re delighted to bring our clients an incremental and highly valuable dataset that’s scaling rapidly — and that we’ve already seen deliver superior signals on several important Internet names. Maiden Century is about holistic data at a meaningful scale, and this partnership serves that purpose exceptionally well.”
Hannu Verkasalo, CEO & Co-Founder of Behavix, said:
“Our relationship, tests, and prior work with Maiden Century have been constructive and fruitful from the start — and they directly led to this partnership. The alternative-data industry is growing rapidly, and Behavix’s real-time, AI-enriched behavioral feeds are built specifically for institutional workflows that demand both speed and precision. This partnership allows both companies to play to their strengths — Maiden Century’s deep buy-side infrastructure and Behavix’s real-world behavioral intelligence — to create something structurally new for the market.”
Media Contacts:
Behavix: - sales@behavix.io
Maiden Century - press@maidencentury.com
