Behavix Accelerates US Expansion of Behavioral Intelligence with Strategic US Partnerships with Fair Response

New York City — March 12, 2026

Behavix, the AI-driven behavioral data company indexing human digital activity across devices and platforms, today announced a further expansion of its global ecosystem as the demand for behavioral data and insights is growing quickly. The company is unveiling a strategic supply-side partnership with US-based Fair Response and the global rollout of its audience solutions across new markets during the year 2026.

Strengthening the US Coverage: Strategic Partnership with Fair Response

Behavix is officially announcing a strategic partnership with Fair Response, a novel, US-based online panel company. Led by industry veterans Matt Gershner and John Taliercio, Fair Response is redefining the respondent experience through its flagship “Fair Opinions” panel, utilizing mobile-first recruitment and advanced fraud detection.

The US remains the world’s largest market research arena, with an estimated 330 million internet users in 2026—a 94% penetration rate—who spend an average of nearly 7 hours online daily. This partnership combines Behavix’s passive behavioral signals with Fair Response’s high-quality stated data to create the most modern intelligence platform in the US.

“I’ve known Matt and John for a long time, and what they are building at Fair Response is truly unique. By joining forces and investing in their vision, we are creating a powerhouse US panel that bridges the gap between what consumers say and what they actually do,” said Hannu Verkasalo, CEO and Co-Founder of Behavix.

“Data quality is our foundation,” added Matt Gershner, CEO of Fair Response. “Integrating Behavix’s behavioral layer allows us to deliver authentic, real-world insights that simply cannot be captured through traditional surveys alone. This is the next level of respondent engagement and client value”.

Global Rollout: The “Audience Feed” Solutions for Panel Companies

Finally, Behavix is launching its Audience Feed solution globally, offering it free-of-charge to panel companies. This solution allows panel owners to profile consumers using behavioral data passively, and simultaneously creating a new, incremental monetization channel without increasing survey fatigue. This new product involves automatic creation of thousands of profile attributes for panelists that are enabled with Behavix behavioral data intelligence, and capabilities to combine the best of survey research in real-time with behavioral passively capture triggers. The solution also provides various tools and data for panel fraud detection and panelist quality assessment.

Reflecting on the vision outlined by CEO/Co-Founder Hannu Verkasalo, this new solution is slated to roll out to 5 new markets this year. This shift addresses the “participation fatigue” plaguing the industry by replacing long, repetitive screeners with automated behavioral eligibility, profiling, automated and behaviorally targeted surveys, and various recurring and project-based monetization opportunities by combining the best of survey and behavioral research..

“The industry must move from being survey vendors to becoming behavioral operating systems,” concluded Hannu Verkasalo. “With our Audience Feed solution, we are helping panels worldwide boost their ARPU and strategic relevance by monetizing intelligence, not just respondents”.

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About Behavix

Behavix is a Helsinki and New York-based ResTech leader that transforms raw digital behavioral activity into analyst-ready behavioral intelligence. Through its lightweight SDK and AI-powered enrichment engine, Behavix empowers the global market research, advertising, and finance industries to understand real human behavior in a privacy-first, consent-based environment. Its ecosystem has been rapidly and steadily growing from its launch in 2024 in the US, to various new markets during 2025 and 2026.

Hannu Verkasalo
CEO & Founder, Behavix
hannu.verkasalo@behavix.io
behavix.io

About Fair Response

Fair Response is a next-generation online consumer research panel dedicated to revitalizing the market research industry by returning to core fundamentals. Founded by industry veterans Matt Gershner and John Taliercio, the company focuses on injecting fresh investment into high-quality online samples while prioritizing fair compensation and a superior experience for survey respondents. By combining rigorous fraud prevention with a “Respondent First” approach, Fair Response empowers businesses with reliable, human-centric insights and a sustainable, secure supply of actionable consumer data.

Matt Gershner
CEO / Co-Founder
gersh@fairresponse.com
fairresponse.com